see also Yes
Brand got introduced in May 2001 by TAIWAN TOBACCO & WINE BOARD
A very rare brand, sold at Taiwanese Duty Free only. The filter has at the top a hole with the shape
of a heart and the bottom of the hole is red. So if you look at the filter you see a red heart inside.
The story behind it:
If you pronounce 5-2-0 in Chinese language with Taiwanese dialect it sounds almost the same as the
words 'I love you'. In the 1990's where teenagers used a lot pager's to exchange numeric codes by
using a code book to translate them, there 520 was as well used to express 'I love you'. When the
brand got introduced to Taiwanese market in May 2001 various organizations protested against the
conjunction between cigarettes and love. Because of the heavy objections the producers took off the
brand from local market and sell them now at their Duty Free shop only - at Taiwan itself the brand
got renamed to YES.
520 Supreme Duty Free Taiwan 2001 20 pieces with (Heart)Filter in Flip Top Box with Cellophane Tar 8, Nicotine 0.7, Barcode 4711588113209 Producer Taiwan Tobacco & Wine Board Trade Mark Owner Taiwan Tobacco & Wine Board |
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520 Supreme Menthol Duty Free Taiwan 2003 20 pieces with (Heart)Filter in Flip Top Box with Cellophane Tar 8, Nicotine 0.7, Barcode 4711588115715 Producer Taiwan Tobacco & Liquor Corporation Trade Mark Owner Taiwan Tobacco & Liquor Corporation |