| 1935 | Foundation of DUBEK |
| 1948 | Foundation of the state Israel |
| 1980 | February, 24th - currency "Pound" gets replaced by "Shekel", exchange rate: 10 Pound = 1 Shekel |
| 198? | DUBEK acquires ASCOT CIGARETTE COMPANY and ISRAEL CIGARETTE COMPANY |
| 1985 | September, 4th - currency "Shekel" gets replaced by "New Shekel", exchange rate: 1000 Shekel = 1 New Shekel |
| 2004 | Introduction of framed front health warnings |
| 2020 | January - introduction of plain packaging - health warnings everywhere, no more individual design |